21 October 2026 – Social media influencers and content creators must declare any taxable income they earn, whether they receive it in cash or as products, travel or other benefits. They should keep supporting records and determine whether provisional tax, VAT or other tax obligations apply to their activities.
SARS has published the guide and supporting webpage on its website to provide social media influencers and content creators with clear, accessible information on declaring income, keeping records and meeting their tax obligations.
Read the Taxation of Income Received by Social Media Influencers and Content Creators External Guide or visit Social Media Influencers and Content Creators for more information.
